Our Founder

Premal Patel (1978–2025), visionary founder of Runaway the Label, reshaped Australian fashion and propelled it onto the global stage.

With fearless creativity and a sharp business instinct, Premal built a portfolio of iconic brands - Runaway The Label, Runaway Mens, Seven Wonders The Label and Vacanza Resort - capturing the essence of contemporary style and setting trends that resonate worldwide.

A true innovator, Premal fused design excellence with strategic growth, driving breakthroughs in production, marketing, and e-commerce. His approach blended artistry with enterprise, creating labels that are as commercially strong as they are culturally influential.

Premal's legacy lives on through our powerful brands, talented team, and a business positioned for enduring success - continuing to inspire the fashion industry and our international clientele.